Pawan Kalyan’s craze reached new heights with Khushi (2001). The movie which released in Summer of 2001 became the biggest blockbuster in the career of Pawan Kalyan. His diction became an addiction to the college-goers while the style (Khushi bags) and mannerisms had such a strong impact on youth that the hangover of it has not withdrawn in many of those yet. With Khushi, Pawan became the “undisputed King of Nizam” which is one of the biggest movie territories in India and the biggest territory in Andhra.